The World’s Best Coffee

The Idea

In April 2016, Organic Valley farmer Gerritt von Tol opened a popup coffee shop in NYC to prove that the world’s best cup of coffee isn’t made, it’s milked!


The Results

  • 500,000 landing page visits
  • 50,000 product locator searches
  • Served over 1,000 cups of coffee in 2 days —while the shop was open to the public
  • 100,000 coupon prints