• Client


  • Services

    Art Direction

The Idea

Sometimes smack talk will help you become the 4th most viral Super Bowl ad, even before the game starts. To date, the Scarlett Johansson spot has been seen by over 14 million people on YouTube. “Sorry, Coke and Pepsi.”

The Results

  • 1 billion PR impressions
  • One of the most successful banned ads in Super Bowl history.
  • Nearly 14 million views on YouTube
  • Double post-game product sales
One of AdAge’s Top Super spots of 2013