Save the Bros

The Idea

A campaign for Organic Valley’s protein shake Organic Fuel. We showed the world that the only way to Save the Bros is to get them to protein responsibly.  Save the Bros won a Bronze Effie in 2016.

The Results

  • 15,000+  Brononymous tweets
  • 7,000,000+ Save The Bros video views
  • Over 1 million views in the first week
  • 25,000 coupon downloads
  • Voted AdWeek’s Ad of the Week
  • 100 million+ PR impressions


    • 100 million+ PR impressions
    • Honored with a Bronze Effie for best New Product Campaign
    • 20 million total Brononymous views on YouTube and Facebook
    • Sales increased by 114% in the 4 weeks after campaign launch
    • Four months in, Organic Fuel had risen to #1 in the category
    • Earned views on Facebook outnumbered paid 10 to 1