Real Morning Report

The Idea

This Spring 2016 campaign for Organic Valley’s Organic Balance polled a thousand professional women to find out what their mornings are really like. Spoilers: 100% of women DO have time for an Organic Balance. #SeizeTheCray



The Results

  • 80 million impressions
  • 9.9 million video views (53% of which are organic)
  • 402K site visits
  • Adweek’s 5th Most Read Story of 2016
More than 50K coupon downloads
  • Volume growth up double digits overall
  • An awesome feature in Buzzfeed